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Palmers Paradise

C ompeting with internet shopping, stores have to become immersive brand experiences. This lingerie flagship store achieves this on several levels:

'Classic' and 'contemporary' elements of paradise are combined in the store's graphics and installations: the forbidden fruit meets the tropical waterfall.

More subtly, the entire store performs like lingerie itself, seducing customers by its multiple layers of transparency, turning the entire shop into a showcase from the street.

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