Mirror, Mirror, …

Mirror, Mirror, …
kinetic installation for Rado

“Mirror, Mirror, …” is a kinetic shop window installation for Rado and part of the Vienna Design Week 2018.

The piece is inspired by the motif of (self-)reflection. By producing a most postable selfie moment and adding distortion and fluidity it plays with the concepts of selfies, filters and grandstanding on social media. It mocks our vanity and fixation with the superficial – the surface. This shop window installation partially hides the products it is supposed to celebrate, thereby turning it into a peep show and stimulating even greater interest.

project collaborator: Daniel Kloboucnik

Photos by Kramar/Kollektiv Fischka. @kramar_fischka
Videos by KIM+HEEP