Umdasch EuroShop Umdasch EuroShoptrade show experienceThis unique showcase for Umdasch Shopfitting Group celebrates the wide range of the company’s products while maintaining a strong overall identity.Six separate ‘stages’ highlight Umdasch’s diverse lines of products. Translucent golden curtains tie the vast showcase together and set the theme of ‘Taste & Style’. Featuring a bar, a meeting and a dining area, it offers visitors a place to rest from the hustle and bustle of the trade show.The stand oozes self-confidence by being open to all sides, not attempting to capture the visitor by anything but quality. Photos by Uwe Spoering